Why Photographers Should Be Blogging (+ ten Topics to get you started)
What’s always so interesting the more and more that I network and get to know other creatives and entrepreneurs with websites is that they think that blogging isn’t for their business or they don’t take it too seriously.
They don’t see a purpose in it.
Now I’m not the best writer, but I do know one thing: numbers never ever lie.
You can look at numbers the wrong way and produce an opinion or an outcome that is false, but the numbers themselves can never lie.
1+1 will always be 2.
I say that to say this: blogging is for everyone, no matter the profession you’re in.
No matter if you sell jewelry, take wedding photos, design websites, design stationery, etc, blogging is for you.
Numbers don’t lie because I guarantee you that if you put time and effort into blogging, your traffic will rise. You know what happens when your traffic rises? More eyes on your sales, products, services, etc.
If you don’t want to blog to give your visitors and potential customers value, the potential that lies in ranking on the google should at least be enough to entice you.
A lot of people run their business on word of mouth. That’s fantastic.
Have you ever thought about what would happen if Facebook went down forever? Instagram? Pinterest.
You lose all of your marketing efforts. You lose that momentum. I promise you the creatives that have a consistent blog that provides value and is SEO optimized are upset about the platform hitting down, but they aren’t devastated by it.
Why not diversify your marketing efforts?
In addition to the benefits that it can give your business, it gives you some personal benefits as well.
Personal benefits you, say? HELL YEA.
Writing about the ins and outs of your passion positions you as the expert and gives you confidence in your abilities.
We’ll get into that in a bit. Let’s start.
WRITE WHAT YOU TEACH
As a photographer, you do have a pretty technical skill.
Finding the balance between your shutter speed, aperture, getting your ISO right when you’re in natural light, and getting your exposure right isn't necessarily rocket science, but people aren’t born understanding these concepts.
Then when you start to deal with off-camera flash, you’re in a whole other ball game.
Since you do have a technical and a creative skill, use your blog to teach what you know.
Teach about the balance between aperture, shutter speed, and exposure. Show examples of shots that are overblown and shots that are underexposed. Discuss what was wrong and what went wrong behind the camera that allowed that to happen.
Talk about why you choose to light things a certain way, or how you choose to set up your lighting in dark church during a wedding.
Don’t think that your clients aren’t going to care about posts like these because they do. They just care about it in a different way than another photographer would.
They want to know that you know what you’re doing. That you have the skill set to produce high-quality work. They don’t want to have to worry about the lighting or your camera settings. They want to know that you have it under control.
When you write posts like these, try to explain things in layman's/non-technical terms. We all know the saying and it’s definitely true if you can explain something to a 5-year-old successfully, then you have mastered it.
Posts like that are meant to position you as the expert.
The name of the game when it comes to providing services is positioning you as the expert. Just like you wouldn’t let a client try to tell you how to set up your lighting, you have to position yourself as someone that knows what to do and has the knowledge.
WRITE ABOUT YOUR STYLE & CLIENT INTERACTIONS
Every photographer has a style.
I consider a photographer’s style to be two-fold: how they shoot/edit, and how they communicate to the people that they photograph (obviously this is for those of us that photograph people).
The way a photographer edits will always be an immediate tell to their style, but I also think how a photographer is able to get those intimate and real facial and body reactions from their clients is indicative of their style as well.
Not all photographers come out knowing exactly how to get couples to be natural and intimate on their first shoot. It takes learning, being open, and letting go of your reservations and fears as a photographer to be able to put your client’s at ease so they can be as comfortable as possible.
If you feel like you’re particularly good at this, write about it.
Take a shoot where you were able to get some amazing emotional photos from your clients and talk about what you did to put them at ease and get them to be that way with each other.
Clients can be awkward as hell before warming up to their photographer. Talk about your process of getting your favorite shots from that bunch.Talk about how you posited them, did you crack jokes? did you ask them to tell you a story or something funny about their partner? etc.
Talking about your process confidently is another way to position yourself as an expert. Positioning is key.
WRITE ABOUT YOUR FAVORITE LOCATIONS, SESSIONS, AND GIVE ADVICE
If you don’t feel comfortable with those you can always start off with rounding up some of your favorites.
Talk about your favorite locations to shoot, your favorite churches to shoot at, your favorite/10 poses for couples, etc etc. These posts should be easy to create because it’s all about your own preferences.
When you’re talking about locations, this shows that you know your area and that you’re comfortable shooting in different types of places.
Plus, just because you know of that cute little park on the other side of town, doesn’t mean your client does.
And hey if one of your favorite places to shoot senior portraits is on the top floor of an empty parking garage, put that down too! Show them pictures of how location matters, but it’s what you do with your surrounds that can make or break that photo.
Just like how some clients don’t know how to relax in front of the camera, a lot of them don’t really know what to wear either. This is the perfect time to talk about the dos and don’ts of what to wear to family sessions, engagement sessions, etc.
If you’ve done some sessions with clients that brought props and you thought they were adorable, make a post about different types of props to bring to add some fun to the shots.
Not everyone that decides to work with you will know exactly what to do, what to wear, or how to act during a session. This is your time to shine and position yourself as a resource and an expert.
TEN TOPICS TO GET YOU STARTED
Here are a few topics to get you started with positioning and expressing yourself on your website:
Your favorite types of weddings to shoot
Your favorite wedding planners in your area
Your favorite places to shoot engagement photos in your area
What to wear to your engagement shoot
What to wear to your portrait session
Why I love shooting bridal sessions
My editing process
My favorite props to bring to an engagement session
What to wear to your christmas mini session
The secret gems of (insert your city) to get intimate and romantic photos
I understand that writing might not be for you. You may be thinking I’m a photographer, not a writer.
No one is saying that these posts have to be super in-depth 2000 word posts. Use these blog posts as an opportunity to educate your potential clients, show your expertise, and show off your best work.
Don’t let your best work die on your portfolio page. Find ways to weave those images throughout your website and use them as a tool to show why you’re so damn good at taking damn great photos.
Do This Now:
Grab a piece of paper and think of three blog post topics right now. They can be ones that you came up with on your own, or three from the list above. Once that's one, think of three subtopics/bullet points for each.
Then, schedule some time to write. All it takes are baby steps and some belief. Just write. Get it all out, then come back, edit, and finalize.