Three Terrific Reasons To Start A Blog For Your Shop

Fashion boutique blog | bloggers with online shops | retail store blog | fashion retail blogs | shopify blog, shopify | etsy | etsy blog

There are probably a thousand things that you’re juggling as a shop owner: inventories, vendor's, customer service, marketing, all while trying to not let your personal life burst into flames. I hear you. It’s a hard out here.

Despite all of that, this post is still going encourage you to add something else to your plate: blogging.

If you’re making a face at while you’re reading this, just trust me: the benefits of blogging for your shop definitely outweigh the cons. Let’s get into it -

PSSTT….to make this all easier, I have an editorial calendar ready for you to download. Use the calendar to keep track of what you’re going to write, key points, and other components to make it even better…(and easier)


Three Terrific Reasons To Start A Blog For Your Shop

The SEO gods will love you

The number one reason you NEED to be blogging on along with slanging your physical products is that the SEO gods will love you. Despite having bad ass product descriptions, you want to give them all the reasons to rank your website high.

Think of keywords that are related to your product’s niche and create content around that to start off. For example, if you’re a sustainable fashion company, write blog posts highlighting, explaining, and exploring that topic.

You can also think of some questions that customers may have about buying your product and discuss those. Or if you offer let’s say home decor items, you can write posts about how to style them and best places to put them in their home.


Connection Connection

In addition to the SEO gods looking down on you with favor, blogging gives you a golden opportunity to get to know to let your readers get to know you.

How do you go about doing that?

  • Feature influencers that wear your products (whether paid or not) and ask them what they think of the topic of sustainable fashion (for example)

  • Do highlights and features of the brands you carry and why they support your mission or style.

  • Write about the mission of your brand and how you got started.

  • Write about the problems or things that bother you about your industry.

Don’t think that people don’t want to know the story and values behind the people they buy from on the internet. In this day and age, and this political climate, people want to put their money with people that share their values.

Show who you are and your story. It will always connect with someone.



Trust & Authority

In addition to them being able to connect and understand where your brand stands in the industry, you can also use your blog to establish trust and authority with your audience.

The strategic way to keep your products on the tip of your customer's tongue is to make sure that your relationship isn’t purely transactional. It needs to be genuine and informative.

Put yourself in your customer's shoes and think of ways that you can help them use, care for, and display your products.

For example: Say you specialize in stonewashed denim: write a post explaining how to repurpose that denim when you either outgrow it or it gets raggedy.

Or you sell crystals (think of CRYSTALS): write a post about your favorite crystals, where to put certain crystals in your home to produce relaxation or happiness, or why rose quartz is the best stone to have at your desk when you’re working on something frustrating.


Pinterest Bad-Assery

Those that sell physical products have the potential to KILL IT on Pinterest now with all of the paid promotions they have going on; and to be honest, you don’t have to put money behind that if you don’t want too.

Blogging and pinning the images you use in your blog will not only increase your traffic like crazy, it allows you to reach a whole new audience that probably wouldn’t have found you.

Pinterest also allows you to provide value in another way. For example, you sell kid’s canvas shoes that come with special markers for them to draw on. You can have a Pinterest board with pictures that your customers have taken of their kid’s artwork on your shows, or a board with cute little hand-drawn dinosaurs, or handwriting tutorials for kids learning how to write.

You’ve just given that mom ideas and resources to use the moment those shoes hit her doorstep.

Look at you, providing value along with your transaction. Well done.


Still looking for ideas for posts? Check this out as starting points:

  1. Who we are / Our Story

  2. How our products are made

  3. XX things you may not know about (your product's industry)

  4. The best ways to wear/use (a specific product)

  5. Showcase New Trends

  6. Showcase your new arrivals

  7. Behind the Scenes

  8. Interview with the Founder

  9. Buying Guides

  10. (Season) Favorites

  11. Get the Look/Shop the Look

  12. (Upcoming Season) Essentials

  13. How to Style

  14. Gift Ideas

Adding something else to your plate as a shop owner may make you cringe, but the pros of blogging regularly for your shop does out weigh the cons. Make sure to grab your editorial calendar and checklist to make keeping up with your topics and ideas easier, as well as make sure you do everything you can to make sure your posts get in front of the right people. 


Fashion boutique blog | bloggers with online shops | retail store blog | fashion retail blogs | shopify blog, shopify | etsy | etsy blog