Cora Carpenter Interiors - Case Study
Cora has been in the interior design business for about 5 years. She’s originally from Colorado and moved to Utah with her life partner Sabrina. Her business focuses on two aspects, residential design (usually family homes) and commercial design. She’s been featured in some local and national magazines for her eye for design and her ability to take the essence of the family or the business and bring it to life with every room.
She thinks her website doesn’t go into who she is as a designer. She wants the main focus to be her work, but she wants to infuse more of her personality and quirks into the website to have it be a more complete representation of herself since she is the face of her business.
Overall, she wants to see more of herself on her website.
Her three biggest goals for her website are to showcase her portfolio, get more leads for her business, and to create a community around her blog where she shares tips and tricks on bringing high-end design to everyone regardless of budget.
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When I first started pulling inspiration for this project, I knew I wanted the site to be two things: super clean and sophisticated. Great web design doesn't have to have a bunch of bells and whistles to be strategic and good looking.
The homepage does exactly what I want it to (and what homepages should do) let's you know what she does, where, and for who right from the beginning. I wanted her work and services to take center stage, along with putting all the places that she's been featured (the press section) center stage as well.
Since she's an interior designer that loves to work with families, I wanted to put an emphasis on her process from the beginning hence "The Carpenter Experience". I wanted to put a glimpse of her process on the homepage so visitors can see what it's like to work with an interior designer on something as exciting as designing their new home.
Branding comes before the actual web design, so now was the time to set the stage for the clean and sophisticated look. The submark design honestly just came to me and I as I kept refining it, the more I loved it.
The color palette just came to me as well. I knew I wanted some neutrals to play with, and I wanted them to be soft. I added in the navy to bring some contrast and to help pull together the sophistication part of it.
Cora herself is a modern woman on the go that dresses minimally. She would definitly have a capsule wardrobe filled with tailored pants, solid color button downs, v-neck shirts and long trench coats to die for. Just like on the website, she uses pops of color in her accessories to draw subtle contrast and to pull things together.
Your website can be your business' biggest marketing tool if it's designed strategically and encourages visitors to sit up and take notice of how much of a bad ass you are.