Five ways to easily better your website's user experience

Ux design | website design | user experience | website improvement | website redesign | blogging | blog design | blogging tips | getting more visitors | getting more traffic

We all have different goals when it comes to what we want out of our website. Some people want to sell more products, get more clients, connect like-minded people, etc etc. At the foundation of all of that, lies one thing: It’ll be hard to kill those goals if no one visits your website.

 

Now, you don’t need a website that gets 100,000 hits a month (if that’s you, spill your secrets in the comments yo!), but what you do need is a website that’s sticky.

 

Yep, sticky. Like a glazed donut. Like honey on a biscuit. Creating a “sticky” website means the adding things to your website that encourage your visitors to stick around. They’re so enticed and compelled to read more that they can’t help but get stuck.

 

That’s what we’re getting into in this post: Five ways to easily improve your website’s user experience AKA make your website sticky as hell.

 


Prominent call to actions

First easy way to make your website sticky, is to make sure prominent call to actions are on every page. Yup. Every single page.

 

Despite what people like to say, they honestly want to be told what to do. Visitors don’t like to make their own decisions. Since you’re curator and the captain of your ship/website, you know best as to what your visitors should do.

 

Make sure these buttons you add are logical, and lead them to take an action that you want. If that means signing up for your newsletter or filling out a form, lead them down the path.

 

I dig more into options and choices especially when dealing with your homepage in this post: Three Reasons Why People Visit Your Homepage and Leave.

 


Navigation clean up and rearrange

Just like you don’t want a messy house, you for sure don’t want a messy navigation. Your navigation are mini call to action buttons as well, and they should be clear and concise.

 

I try my damndest to keep my navigation down to about seven links. Anything more makes me feel uneasy and cluttered. The reasoning behind that is that I want it to be insanely easy to find what my visitors need from the beginning, plus I don’t want to present too many options. Remember, people don’t really want options.

 

(Sidenote: if you run an online shop selling different types of products, like clothes or shoes, your navigation set up is an exception to the rule.)

 

Another tip to improve your navigation bar is to rearrange the links in order of flow. This means to group links that are related to each other next to each other instead of just throwing things up there.

 

For instance, for a graphic designer your navigation can be set up like this: About - Portfolio - Work With Me - Blog - Contact.

 


Search Bars

The reason to add a search bar to your website is pretty much a no brainer, and I understand the pushback from those with smaller sites that don’t think they need one. However, adding a search bar encourages visitors to search for terms in their own way of speaking, and connects them with everything that you’ve written on the topic.

 

For shop owners, this is PERFECT. You’re getting a quick, easy, and free shortcut to which terms that your shoppers are looking for. Use the combination of words they use in your product titles and descriptions to get a leg up on your SEO and to make navigating through your products 100 times easier.



 


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Archives

Don’t think that since you may not have a lot of blog posts written yet, that doesn’t mean that you shouldn’t start and archive section now. Once you get more articles under your belt, this will help those that go down a rabbit hole of reading your writing. Make it super easy for them to scroll through all of your posts on one page with an archive.

 

For Squarespace users, the best way to do this is to create a new page, then add in a summary block. You can then separate it out by category or tags. If you want it to be done by month, tag your blog posts with the name of the month that they’re written in, and categorize them that way.


Side-Bar

Your sidebar is some prime real estate that if misused can be a real buzz kill. We all know that people make money from affiliate links and Ads, and that’s great, but take care in how you display them in your sidebar.

 

Keep your sidebar concise and clean. Pick the most important things that you want your readers to have quick access to in the drop of a hat: search bar, most recent course, your most favorite affiliate link, etc. For Squarespacers, use summary blocks or grids if you can to keep your sidebar shorter than the main content and clean.

 

Related Posts & Interlinking

I’m a browser tab abuser. Meaning I usually have way to many browser tabs open at once. It gets even worse when I land on a blog that I like: I’m reading an article that links to other related articles so I right click on the links and open a new tab. Next thing you know, I have 7 tabs open all from one website and I’m reading all of the things.

 

If you’ve fallen victim to this, it’s probably because of interlinking and related posts. These two things are perfect to make your blog sticky as hell.

 

Interlinking is finding ways to link to your other posts through the copy of the post that you’re writing. If one of your topics or bullet points is explained more in depth on another post, link to that post! This tactic lets you weave your posts together so your users can see how your posts fit together in the grand scheme of things. So they can see how the pieces fit together.

 

When it comes to related posts, it depends on how you like to do it. Some sites do a “related reading” section at the end or beginning of the post, some put related posts or reading after certain points or topics are discussed, or if you’re like me, you use the Squarespace summary carousel block at the end of your posts. This is an easy and out of the way method to link to my recent or topic related posts in a place that works with the natural flow of things.


 


When it comes to user experience, it may be hard to visualize how others view and flow through your website. The best way to think about it is to think about your favorite store that you physically go too. There’s a very calculated reason as to why the store is set up in the way that it is. Newer things maybe in the front, seasonal items with their own special displays, clearance in the back, certain styles curated with others to help you visualize how to use their items or what to pair them with. That’s probably why you don’t find the kitchenware next to the bedding in IKEA. You’ll find lighting and curtains by the bedding though!

 

The point in focusing on user experience is that it can all come down to how you want people to feel when they interact with your brand and your website. You want things to be smooth, make sense, be instantly accessible, and naturally encourage them to take an action.

Plan the right content for the most important pages of your website in a few hours with help from this content planner!

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Ux design | website design | user experience | website improvement | website redesign | blogging | blog design | blogging tips | getting more visitors | getting more traffic