Seven questions to ask before you launch your new website
You’ve got your hosting and platform purchased, you’ve got your theme loaded up and styled perfectly, you’ve got some images and some blog posts uploaded, and you’ve got your about page filled in. Sounds like you’re ready to light that match and get that website into the world huh?
There are some questions and tasks that you should do before you launch to make sure that not only are you not scrambling behind the scenes to make big changes after the fact, but by making sure you’re clear now, will keep your website on the right track.
These questions deal with the readability, optimization, and more. If your answer is no to these questions, I have some solutions for you to get this back on track:
Design & Pages:
1. Is your website’s navigation menu easy to use?
No one likes a messy navigation! Try to keep your navigation as clean as possible by using folders or deleting pages that don’t serve a purpose. If a lot of links are needed in your navigation, think of using folders and dropdowns to help keep everything clean.
2. Do your font choices make your content easy to read?
Your fonts play a huge role in the readability of your website. When choosing fonts, you have to think about which one that you wouldn’t mind reading endless sentences and paragraphs of. In addition to your font choices, make sure that you set your line height to a minimum of 2 times your font size. This is a minimum base height to start with. So if your font size is 16px, start setting your line height at around 30.
3. Does each page (static or blog post) have a clear call to action?
Every page that you create, whether it's a blog post or a static page, it has to have a clear purpose and call to action. You have to be clear on what the purpose is and be clear on what you want visitors to do after visiting that page. Every page, and I do mean EVERY page, needs to have a call to action. Whether that means it's in the form of a button, text link, image link, etc. These call to actions should push your readers to do the things you want.
1. Do you have an opt-in in place to give your target audience?
Creating an opt-in can be a little daunting at first, well I know it was for me! I wasn’t sure what to make since I didn’t have an audience just yet, so it took me longer to come up with one. The best advice that I can give you for your first opt-in is to: A) don’t over think it and B) think of what you would have wanted when you first started in your field and make that.
Once you make this, think of what blog posts you can relate this too and place it in. Another good place to put one is in your announcement bar, blog side bar, footer, and maybe even in your navigation if you're feeling fancy (I put a collection of mine in my navigation so check that out!)
2. Do you have a welcome email to give once they sign up?
Once things start to get rolling, you’ll want to get an actual email sequence up and running (or you could do it now!) but starting off with a welcome email is a great start to nurture your audience. Your welcome email should include the download/freebie they signed up for, a little bit about yourself and your biz, and/or another instance of you giving them something of value. This could be a few tips related to the topic of the freebie they downloaded, or links to more of your related blog posts. A lot of selling and conversion go on through emails, so don’t ignore this marketing avenue for long!
1. Does your about page discuss how you’re the right person to ease your ideal client’s pain points?
Whenever I write any copy for my home page, products, services page, etc, I’m always thinking about my ideal client's pain points and how my services are the solution/next step in easing those pains. Make sure that you’re always clear on what their pain points are and how you can ease them. Weave these solutions through your copy.
2. Does your services/work with me page touch on who your services are best for and who they aren't?
I know it sounds like talking about who your services aren’t for may sound a little snooty, but trust me, you want to make sure that you ideal clients know that you are for them from the beginning. The name of the game is to do work that you love and that your ideal client needs. Say who you serve at the beginning.
These are some of the top questions that you should ask before you launch that wonderful little website of yours! Remember that nothing is ever perfect, and neither will be your website the first time around. The more and more that you learn what works for you and your audience, the more your website will change.